Necessity is the mother of invention.

My Name Label was started in 1998 when a mother in Australia, at home with her third baby, came across a product that she knew would be really useful – personalised name labels. But the labels available were not quite what she was looking for… she wanted brighter colours, groovier lettering and fun graphics - labels that offered more choice. So, surrounded by small children, she developed her own range of labels that today help parents around the world feel a bit more organised and children to take greater responsibility for their things - and they look great too! Added to this (and perhaps the key motivation) was the desire to find a better balance between motherhood and a career that could be run from home.

What's more, these two needs - labels and a balance between home and work, are global. Our aim now is to share the success of My Name Label in Australia with capable mothers around the world through franchising.

Global Network. Local Labels.

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